“ THE BICYCLE IS NOT JUST A MEANS OF TRANSPORT: IT’S A WAY OF INHABITING THE WORLD. ”
Marc Augé
(Anthropologist)
“ THE BICYCLE IS NOT JUST A MEANS OF TRANSPORT: IT’S A WAY OF INHABITING THE WORLD. ”
Marc Augé
(Anthropologist)
THE MOVEMENT
BIKING NEW GROUND – MOVE TOGETHER
This is much more than a cycling challenge. It’s a MOVEMENT.
It’s a vision. It’s a shared choice.
Born from the people of CNH, Biking New Ground – Move Together is our way of saying:
we believe in change, and every day, by riding, we help make it happen.
It’s collective action that brings CNH’s commitment to a more inclusive world and truly sustainable mobility to life.
Together, we promote a healthy and active lifestyle.
Together, we care for people’s well-being and the future of our planet.
We’re already over 1,200 strong.
And with every new ride, we take one more step toward change.
Riding together makes us feel part of something bigger.
It’s not just a sport. It’s a lifestyle that makes us proud to be part of the CNH team.
Alexander Lindner (Sankt Valentin, AT)
Patsy Maegerman (Zedelgem, BE)
WE BELIEVE IN THE BICYCLE AS A TOOL FOR INCLUSION, FREEDOM, AND TRANSFORMATION.
A simple act - getting on the saddle - can be the starting point for real impact.
That’s what Biking New Ground is all about: a proud community, united by small daily actions that make a big difference.
MOVE TOGETHER
JOIN BIKING NEW GROUND: LET’S MOVE TOGETHER
Launched in 2022, the Biking New Ground project has grown exponentially over the years: today, we are 1,200 colleagues across Europe - from Austria, Belgium, France, and Italy, and now also the UK - who have chosen to make the bicycle a daily act of change.
This story has evolved over time, and with the support of ultracyclist Paola Gianotti and Rwandan champion Violette Neza, our message has crossed borders, cultures, and miles.
A small gesture - like choosing your bike for everyday commuting or to get to work - can generate real impact.
THE MOVEMENT BIKING NEW GROUND - MOVE TOGHETER
IS MADE UP OF
0
CNH COLLEAGUES
JOIN
NOW, ARE YOU READY TO RIDE WITH US?
SIGN UP
Fill in the form and join the movement!
COLLECT YOUR T-SHIRT
from your site representative starting September 1st, and get ready for European Mobility Week!
TAKE A PHOTO
of yourself biking and send it to: mobility.management @cnhind.com
FOR THOSE ALREADY PART OF THE BIKING NEW GROUND MOVEMENT:
Starting from September 1st, you can collect your new Biking New Ground 2025 t-shirt from your site representative, just like last year.
Send us a photo of yourself wearing the new t-shirt - we’ll create a photo wall featuring all CNH colleagues from across Europe.
